Lars Boom has been Team SD Worx team leader since October 2021. The Dutchman made his name as a successful cyclist and cyclo-cross rider. He had an active career in which he won the Tour of Britain twice, the Eneco Tour, the Tour of Belgium and a stage in the Tour de France and the Vuelta a España.
After concluding his career in 2020, Lars Boom became team leader in women's cycling. “Last year bumping into Team SD Worx could be quite frustrating at times. As a former rider you want to change things in the race, but you are no longer in full control. That can be a pitfall sometimes. I was happy at Liv Racing, but when the best women's team in the peloton comes knocking on your door, it is a wonderful and unique opportunity,” Boom says.
Sporting director Danny Stam was convinced of Boom's qualities. “He made a good, fresh impression on me. He is very committed to his riders and has experience on the road, in cyclo-cross and in mountain biking. That is why I think he is the perfect person to support Blanka Vas in all disciplines. Tactically we are on the same page. Lars is quite direct and gives his opinion straight away. Lars Boom and Anna van der Breggen bring a breath of fresh air to our tactical team.”